THE MECHANISM OF CREATION OF NEGATIVE IMAGE OF UKRAINE ON PAGES OF RUSSIAN MEDIA
Journal Title: Закарпатські філологічні студії - Year 2018, Vol 3, Issue 2
Abstract
The article is devoted to the study of mechanisms of creation of negative image of Ukraine on the pages of Russian publications, as well as verbal means, which are used for this purpose. It is determined that social-political communication is formed under the influence of the mass media and newspaper text in particular. Political newspaper text performs the function of public opinion formation and is the sphere of realization of manipulative influence. The article deals with the concepts of the enemy and the enemy image, it is determined that in politics the image of the enemy becomes a tool for achieving various goals. The manipulative nature of the statements which form the enemy image in the Russian media is demonstrated.
Authors and Affiliations
А. М. Чеберяк
Keywords
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