The Mediation Role of Attitude toward Purchase in the Relationship between Country of Origin Image, Religiosity, Ethnocentrism, Animosity and Intentions to Purchase in the Egyptian Context
Journal Title: International Journal of Social Science And Human Research - Year 2022, Vol 5, Issue 01
Abstract
This research investigates the relationship between differences (ethnocentrism, country of origin image, religiosity and animosity) which may affect intentions to purchase. In doing so, it measures the effect of country of origin image, religiosity, animosity and ethnocentrism and their relationships with intentions to purchase Chinese fashion products in Egypt, through attitude toward purchase. Both of positivism and quantitative approach represent an organized method of research that combine the deductive logic and the empirical observations of individual behavior together in order to be able to note a group of causal laws that can be used for general prediction patterns of human activity. This study collects the data of the required variable by making a questionnaire. This questionnaire targeted a population that is represented in customers who purchase Chinese fashion products in Egypt. The analysis conducted is applied using SPSS 22.0 (Statistical Package for Social Sciences) and AMOS 24. Due to the infinite number of the targeted population, the sample of the study consisted of 384questionnaires gathered from Egyptian customers. The results of the analysis indicate that ethnocentrism and country of origin image have a positive impact on intentions to purchase and attitude toward purchase. While, religiosity and animosity have a negative impact on intentions to purchase and attitude toward purchase. Moreover, the results partially support the Mediation role of Attitude toward purchase in the relationship between (Ethnocentrism, Country of origin image, religiosity and Animosity) and Intentions to Purchase Chinese Fashion Products.
Authors and Affiliations
Sally Yassin, Prof. Dr. Ashraf Labeeb , Dr. Hazem Rasheed
Keywords
Related Articles
- EP ID EP704164
- DOI 10.47191/ijsshr/v5-i1-32
- Views 110
- Downloads 0
Juridical Review of International Law Aspects Regarding the Failure of the Lawsuit to Ban Indonesian Nickel Exports in WTO Filed by the European Union
The conflict that occurred between the European Union, which sued Indonesia at the WTO regarding the nickel export ban, is an issue that can be analyzed from an international law perspective. The analysis aims to examine...
The Fall of Arthur Andersen, LLP and Enron Corporation, and the Rise of the Sarbanes-Oxley Act of 2002
The purpose of this paper is to explain the fall of the Arthur Andersen accounting firm and the energy giant Enron Corp. as well as the rise of the Sarbanes-Oxley Act of 2002. Arthur Andersen was a Chicago-based accounti...
Language Teachers’ Cultural Identity and its Impact on their Practice
The way we communicate information is as important as the messages we convey. Cultural variables, such as nationality, ethnic background, religion, and gender, may give us a reference for both sending and receiving messa...
Breaking The Cycle of Lost Innocence: An In-Depth Study on The Impact of Child Labor on Children in Bangladesh
Child labor remains a critical issue in Bangladesh, where millions of children are deprived of their basic rights to education, safety, and a childhood free from exploitation. This paper aims to comprehensively examine t...
Are the Rights of Detainees and Victims Sufficiently Protected in Mauritius? A Comparative Study with UK.
As human beings, we all claim, crave and protect our birthrights. Even history taught us this fact through the wars and rebellions of many. It is in our blood. Denying these rights is equivalent to challenging our very o...