The Methodical Aspects of the Strategic Development of Enterprises
Journal Title: Бізнес Інформ - Year 2016, Vol 6, Issue
Abstract
The article is aimed at studying and scientific generalization of the theoretical-methodological aspects of the process of developing the enterprise strategy and substantiation of recommendations as to its implementation. The commonly accepted stages of the process developing the enterprise strategy have been analyzed. An integrated use of marketing researches at all stages of the solution to the tasks of strategic planning has been proposed. The need to orient the activities of the enterprises' activities exclusively toward the needs of consumers has been identified, which is considered a key success factor. The necessity of calling more attention to the weaknesses of the enterprise activities has been substantiated, an order of their elimination has been suggested. An emphasis has been made on the economic development of the economic sector in which enterprise operates, as the determining factor for the choice of a strategic alternative, because the status of economic factors emerging in the sectoral environment has the greatest influence in the formulation of the strategy of enterprise.
Authors and Affiliations
Larysa Andrieieva, Oksana Lysak
Keywords
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