The Moderating Effect of Situational Factors and the Key Factors Influencing Mobile Banking Adoption
Journal Title: International Journal Of Management And Economics Invention - Year 2015, Vol 1, Issue 10
Abstract
Technology is playing a great role in today’s daily activities, making the life easier and human transactions faster. Business entities widely utilized the technologies for service delivery, efficiency, customer satisfaction and retention. This study is aimed at investigating the factors that influence the adoption of mobile banking by using an integrated model developed based on the technology acceptance model, theory of planned behavior, service quality theory as well as relevant constructs to the context of banking adoption namely perceived trust and perceived risk.
Authors and Affiliations
Nancy George Karma
Keywords
Related Articles
- EP ID EP211405
- DOI -
- Views 121
- Downloads 0
The Moderating Effect of Situational Factors and the Key Factors Influencing Mobile Banking Adoption
Technology is playing a great role in today’s daily activities, making the life easier and human transactions faster. Business entities widely utilized the technologies for service delivery, efficiency, customer satisfac...
Foreign Direct Investment & Multi – Brand Retail Trading An Economic Situation At Present In India
Foreign direct investment (FDI) is a basic inflow of outsource funds to India for investing profitability venture or project. The government changes the policy on time to time relating to FDI in India as a part of econom...
Effects of Happiness as a Brand Building Strategy
his research paper analyzes the effects that happiness holds as a brand building strategy. The growth of any organization highly depends on how a brand position itself in the mind of customer and happiness is most used c...
Corruption As A Major Challenge Of Human Capital
The study focused on corruption as a major challenge in the attainment of human capital development in Nigeria. The study basically used descriptive approach. Data used for the study were secondary data generated from Na...
Existence Of Province Accreditation For School And Islamic School In Jambi Indonesia
This research is intended to look into the existence of Province Accreditation for School and Islamic School in Jambi through the policies and programs executed, include the result of accreditation for Islamic school at...