The Moderating Factors of 3G User Acceptance Technology in Shimla (India) Using UTAUT Model
Journal Title: International Journal of Computer Science & Engineering Technology - Year 2013, Vol 4, Issue 6
Abstract
The UTAUT model one of the best model that affect the behavior acceptance and also help us predicting the user acceptance technology. UTAUT model is current model that has used in predicting usage of mobiles, computer systems and services for present world and future technologies. This study was conducted only in Shimla (India) and does not cover all country or other world. Behavior Intension and Perceived Quality can only increase by increasing user acceptance of mobile and computer systems. The research focuses on user acceptance of 3G technology used in organizations or communities by adding some new moderators like gender, age, educational level, experience, individual impacts and organizational impacts to UTAUT models. The finding of study tells about the relation between the moderators and factor of UTAUT like Behavior Intension, Perceived Quality, Perceive Enjoyment, Easy of Use, Perceive Usefulness and Price Level. In this research, a total of 100 students of different colleges of Shimla were included and 3G Services were analyzed. The results of study tells that Behavior Intension, Perceived Quality, Perceive Enjoyment, Easy of Use, Perceive Usefulness using UTAUT model accepted by the user but they are not prefer Price Level for the Social Influence. The Cronbach’s Alpha test shows that all the variables and moderators are reliable and valid for present and further research processes. The correlation analysis tells that gender, age, educational qualification, experience, individual impacts and organizational impacts has significant influence of different construct of UTAUT model. This paper provides the knowledge of user to understanding of user acceptance of 3G mobile communication services.
Authors and Affiliations
Mr. Sandeep Kumar
Keywords
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