The Most Important Thing Is to Find a Way How to Teach Media Education in an Appropriate Way Interview with Jan Jirák

Journal Title: Media Literacy and Academic Research - Year 2018, Vol 1, Issue 1

Abstract

The interview is focused on the key issues concerning the development of media literacy in the Czech Republic as well as the entire world. It focuses on the strengths and weaknesses of the implementation of media education within the conditions of Czech education, while considering the limits as well as challenges, which teachers and academics trying to get students acquainted with the media world have to face. Important parts of media literacy policies are the conceptual, methodological and theoretical materials that can have a significant impact on the successful establishment of media education in both school and out-of-school education. The interview highlights that even such conceptual materials and tools are subject to rapid obsolescence and it is necessary to continuously innovate and complement them, so that they can reflect the very dynamic development of the media as well as constant changes in the preferences or behaviour of the audience members. These arguments should also be taken into account when preparing future journalists and other media professionals, as well as in dealing with the issue of hybrid threats and fake news.

Authors and Affiliations

Branislav Oprala, Pavel Bielik, Ján Jirák

Keywords

Related Articles

Research Report of Project VEGA 1/0192/18 Formation of Attitudes of Generation Y in the V4 Geographic Area to the Issue of Migrants Through Digital Communication on Social Networks

The refugee crisis and the rising number of asylum seekers is one of the primary concerns of the EU. Political discussions reflect humanitarian, social and economic implications of the constant influx of new asylum seeke...

Persuasive-Communication and Manipulative-Communication Concepts in Television Programme of the Reality TV Genre

The study explores determinants of the nature of communication concepts. A communication concept is a communication access which is used by communicators to reach their goal. In text a communication concept is realised b...

Multidisciplinary Explanation of the Reading Voice as a Medium: Challenge to Family Media Literacy

This study addresses the gaps in knowledge regarding the unique energetics of the reading voice in its role as a medium for the development of stalwart future readers. We take into consideration Maryanne Wolf’s reminder...

MÉDIÁ, LŽI A PŘÍLIŠ RYCHLÝ MOZEK (MEDIA, LIES AND THE SUPER-FAST BRAIN)

The media represent a huge role in today’s world. It is difficult to discern and filter the information we need, or to assess whether it is true and comes from a trusted source. However, media interpretations are not alw...

The Influence of Facebook and Twitter on the Academic Performance of Postgraduate Students of the University of Ibadan, Nigeria

This study examines the effect of social networking sites on students. It investigates the influence of Facebook and Twitter on the academic performance of postgraduate students of University of Ibadan. The study employs...

Download PDF file
  • EP ID EP299460
  • DOI -
  • Views 107
  • Downloads 0

How To Cite

Branislav Oprala, Pavel Bielik, Ján Jirák (2018). The Most Important Thing Is to Find a Way How to Teach Media Education in an Appropriate Way Interview with Jan Jirák. Media Literacy and Academic Research, 1(1), 87-97. https://europub.co.uk/articles/-A-299460