The Motivation Buying BehaviorInfluence The Chinese People Purchase Apple's Merchandise: A Survey of Apple Store in China
Journal Title: Journal of Medical Science And clinical Research - Year 2013, Vol 1, Issue 5
Abstract
This article talk about the motivation and buying behavior that influences the young people to buy Apple‟s product in china. We do a survey of young people who have high interest about Apple in He Nan. This research used quantitative research methodology. We through IBM SPSS Statistics 20 to test the validity of questionnaire. From the results, we get the Apple product attractive characteristics, young people buying behavior and motivation of people has a significant influence in the success of Apple taken Chinese market.
Authors and Affiliations
Xiong Xin
Keywords
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- EP ID EP205516
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