The Motivation Framework towards Internet Marketing: A Qualitative Approach
Journal Title: International Journal of Marketing and Technology - Year 2017, Vol 7, Issue 9
Abstract
With the growing trends of purchases online, affiliate startups are also on the rise. This purpose of this paper is to investigate the motivations of affiliate marketers, who are also affiliate business owners. Focus groupswere conducted in Wealthy Affiliate during October 2016. The focus groups of affiliate marketers owners were posed questions about the motivations of their niche selection. The blog question was viewed and discussedbypremium, regular, new Wealthy Affiliate members.The author’ empirical work shows that respondents are motivated by health recovery, health prevention, awareness education and opportunity discovery. Internet marketers understood the need to build an authority site by creating quality content, by doing product/site reviews to generate site traffic. A group of internet marketers was keen to be internet marketers but was undecided on the type of niche. This group of internet marketers was asked to do more site research in the niche of their interests.A framework on the internet markets was generated.
Authors and Affiliations
Robin Cheng
Keywords
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