The Nutri-Score – A Quantitative Study of the Effectiveness of Visual Nudging on Consumer Behavior
Journal Title: International Journal of Applied Research in Management and Economics - Year 2023, Vol 6, Issue 3
Abstract
Globally, unhealthy diets have a significant impact on people's risk of disease and mortality, so the German Ministry of Nutrition and Agriculture also focuses on healthier and balanced diets in its reduction and innovation strategy. By means of the Nutri-Score, the nudging principle is used to provide consumers with additional nutritional labelling and to encourage the purchase of healthier foods. The aim of this study is to investigate the effectiveness of visual nudging in FMCGs, i.e., the food industry, in the form of the Nutri-Score on consumers' purchase decisions and to validate its robustness with respect to demographic factors. For this purpose, an online survey was conducted with 294 participants leading to a total number of up to 3,528 observations regarding their purchase intention of selected products. A logistic regression analysis showed that the purchasing behaviour changed with the insertion of the Nutri-Score per se and with subjects avoiding negatively rated products and preferring positively rated ones. It was further shown that these effects persist regardless of participants’ demographics.
Authors and Affiliations
Yvette Skretkowicz, Jens K. Perret
Corporate Social Accountability: Lessons from Coca-Cola’s Conflict at Plachimada
This paper explains the process by which a global corporate giant was made to account for its social responsibility by studying the conflict between Coca-Cola company and the local community in Plachimada (a small villag...
The Internal Auditors’ Perception of Blockchain Technology Implementation in Companies’ Business Activities
Nowadays, business activities of every company deal with numerous challenges related to various microeconomic, national, and global aspects. Information and communication technologies’ (ICTs’) developments have been cruc...
Exploratory Analysis of European Retail Banking Customers’ Preferences in Using Financial Services
Retail banking customers are becoming increasingly versatile, requesting personalized financial products and services, provided in a fast, secure and cost effective manner. On the other hand, financial institutions strug...
Performing Management in School Organizations and Entrepreneurship
In the specialized literature there is no unitary opinion regarding the definition of efficient management and managerial performance. For the managers of the Romanian organization, subject to multiple and increasingly c...
Investigating the Role of Development Banks, Their Services, and Ranking them in their home Countries
The basis for progress in any country is possible with the comprehensive support of important and infrastructural projects in various economic, cultural, and developmental fields. One of the most important supporting str...