The Nutri-Score – A Quantitative Study of the Effectiveness of Visual Nudging on Consumer Behavior
Journal Title: International Journal of Applied Research in Management and Economics - Year 2023, Vol 6, Issue 3
Abstract
Globally, unhealthy diets have a significant impact on people's risk of disease and mortality, so the German Ministry of Nutrition and Agriculture also focuses on healthier and balanced diets in its reduction and innovation strategy. By means of the Nutri-Score, the nudging principle is used to provide consumers with additional nutritional labelling and to encourage the purchase of healthier foods. The aim of this study is to investigate the effectiveness of visual nudging in FMCGs, i.e., the food industry, in the form of the Nutri-Score on consumers' purchase decisions and to validate its robustness with respect to demographic factors. For this purpose, an online survey was conducted with 294 participants leading to a total number of up to 3,528 observations regarding their purchase intention of selected products. A logistic regression analysis showed that the purchasing behaviour changed with the insertion of the Nutri-Score per se and with subjects avoiding negatively rated products and preferring positively rated ones. It was further shown that these effects persist regardless of participants’ demographics.
Authors and Affiliations
Yvette Skretkowicz, Jens K. Perret
Keywords
Related Articles
- EP ID EP745401
- DOI https://doi.org/10.33422/ijarme.v6i3.1144
- Views 43
- Downloads 0
On the Potentials of Artificial Intelligence in Marketing – The Case of Robotic Process Automation
The various applications of AI have not yet led to widespread acceptance in marketing. Nevertheless, AI has enormous potential to fundamentally change the field of marketing with its applications, making the topic highly...
Islamic Trade Financing and Poverty Mitigation: An Econometric Estimation Informing Islamic Development Bank Member Countries Considering Their Entrepreneurial Ecosystems
This paper is an analysis of the empirical effect of entrepreneurial ecosystems on the relationship between Islamic Trade financing (TF) and poverty trends in the context of Islamic Development Bank (IsDB) member countri...
Causality between financial development, economic growth, and income inequality in EU countries
This study investigates the causality between financial development, economic growth, and income inequality using panel data for 23 European Union countries over the period 1987-2017. Various proxies of financial develop...
Providing a Model of the Relationship between Software, Hardware, and Organizational Factors in the Success of Implementing a Comprehensive Customer Relationship Management (CRM) System Using Fuzzy Mapping Function (FCM) Case Study: International Transpor
Introduction: with the emergence of e-commerce and new economic conditions, developing stronger communications with customers has become more important. The aim of this study was to provide a model of the relationship be...
Strengthening The Skill Of Creativity And Innovation In Pre-Primary And Primary School Education
In the present age, students must improve their critical and creative thinking skills in order to make the right decision and solve complex social problems to deal with the tremendous transformations of the third millenn...