THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES
Journal Title: Економічний часопис Східноєвропейського національного університету імені Лесі Українки - Year 2019, Vol 2, Issue
Abstract
The article describes the main issues of formation and optimization of the system of financial management of enterprise based on the analysis of investments in its marketing activities. Analyzed theoretical approaches to the financial management of the business and its interdependence with investment analysis and marketing activities of enterprises. Investigated basic indicators of efficiency of investments into marketing activities of the company. Developed scheme of optimization of system of financial management based on the analysis of investments in its marketing activities, consisting of three levels of indicators, namely: financial management, analysis of investments in marketing activities and other indicators. Revealed advantages and disadvantages of this optimization scheme.
Authors and Affiliations
Viktor Levytskyi
Keywords
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- EP ID EP642254
- DOI 10.29038/2411-4014-2019-02-101-108
- Views 127
- Downloads 0
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