THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES
Journal Title: Економічний часопис Східноєвропейського національного університету імені Лесі Українки - Year 2019, Vol 2, Issue
Abstract
The article describes the main issues of formation and optimization of the system of financial management of enterprise based on the analysis of investments in its marketing activities. Analyzed theoretical approaches to the financial management of the business and its interdependence with investment analysis and marketing activities of enterprises. Investigated basic indicators of efficiency of investments into marketing activities of the company. Developed scheme of optimization of system of financial management based on the analysis of investments in its marketing activities, consisting of three levels of indicators, namely: financial management, analysis of investments in marketing activities and other indicators. Revealed advantages and disadvantages of this optimization scheme.
Authors and Affiliations
Viktor Levytskyi
Keywords
Related Articles
- EP ID EP642254
- DOI 10.29038/2411-4014-2019-02-101-108
- Views 120
- Downloads 0
Regional Markets for Residential Real Estate: Budget Mechanisms for the Implementation of Antimonopoly Measures
The article considers the features of the conjuncture on the regional markets of residential real estate, analyzes budgetary mechanisms for the implementation of antimonopoly measures, identifies the main shortcomings of...
The Nature and Significance of the Regional Educational Markets in the Conditions of the Transborder Cooperation
The mean and significance of the educational market was learnt, the factors of the educational market of the border are as were determined, the directions of transborder cooperationin the sphere of education were analyze...
EXCLUSION OF THE CONTENT OF OBJECTS AND THE ACCOUNTING METHOD IN THE CONDITIONS OF DIGITAL ECONOMY
The scientific article is devoted to the digitization of the Ukrainian economy and its impact on the information security of enterprises. The digital economy is the model of interaction of all participants in economic pr...
Marketing Strategies in the Intellectual Property Market
The aim of this work is to investigate and analyze the aspects of the intellectual property market as well as to determine possible marketing strategies for this market. The report also gives a survey of literary sources...
NORMATIVE LEGAL SUPPLY OF THE ELECTRIC POWER ENGINEERING MARKET OF UKRAINE
The article deals with the main model of the Ukrainian electricity market, its formation and dynamics. The organizational and economic directions of the electric power engineering processes from the point of view of impl...