The Overview of the Presidential Primary Campaign of Bernie Sanders: the Analysis of his Political Background and the Influence of Celebrity Endorsement and Social Media on Voters
Journal Title: Political Preferences - Year 2017, Vol 2017, Issue 14
Abstract
Bernie Sanders became the phenomenon of this year's Presidential Primary campaign in the Democratic Party. In order to analyse his road to success, I have decided to focus on three main factors, that helped him conquer on an equal level with Hillary Clinton: his political background, the social media activity of his campaign staff and the celebrity endorsement. The aim of this article is to show, how in the 21st century, the role of the traditional media during the campaign is weakened by the influence of the Internet 2.0 tools. The work also focuses on the behaviour of the American voters and what impact does the regular internet use have on them.
Authors and Affiliations
Norbert Tomaszewski
Keywords
Related Articles
- EP ID EP209761
- DOI 10.6084/m9.figshare.5216206
- Views 91
- Downloads 0
Siła celebrytów w kampanii wyborczej
The article presents analysis of perceptions of electoral chances of celebrity candidates, and opinions about influence of celebrity endorsements on voters decisions among voters in the 2014 European Parliament elections...
Impact of negative political campaigns on the effectiveness of communication (cognition, emotions and voting behavior)
Negative political advertising and its effectiveness has always been the concern of not only political scientists, but also sociologists and marketing experts. This specific form of advertising is also increasingly used...
Reforma węgierskiego systemu wyborczego a umocnienie pozycji Fidesz
This article is about most important changes in Hungarian electoral system, which were made by reform came into force on 1 January 2012. The main reasons for these changes were willingness to: adapt the electoral rules i...
Pre-mayoral Career and Incumbency of Local Leaders in Post-Communist Countries: Evidence from Lithuania and Slovenia
Political careers emerge when individuals develop patterns of mobility between offices in the political realm. These patterns provide useful clues about the expected activity of an individual leader. Patterns of politica...
Demokracja lokalna a idea ograniczenia liczby kadencji wójtów (burmistrzów, prezydentów miast)
For some time there is a debate on the term of office mayor sand presidents of cities. Subject of the article is to analyze views on democracy and indicators of democracy, including the local dimension in the context of...