The Phenomenon of Counterfeiting As Symbiosis Between Sociolinguistic Concepts and Commercial Onomastics
Journal Title: مجلة البشائر الاقتصادية - Year 2016, Vol 2, Issue 5
Abstract
Linguistically, the morphological analysis of the brand name and product (Nmp) in advertising has been the subject of rare work in linguistics. In our approach, it is a question first of all to be interested in the power of the noun and the linguistic presentation that we can make of the nominal entity, this through the study of the magic functions of the language, so much of a point of anthropological view, rhetoric as with the works of J. Kleiber and those of pragmatics, and the different understandings of the nominal category and the proper noun, presenting the fixist approach of classical theory and dynamic perspectives, such as praxématique. Second, we propose to study the concepts, and their reports, of "brand", "brand name" and "product name" in the economic and commercial world in order to better understand linguistic mechanisms and functions in advertising discourse. . Our third part converges then these two axes of study by proposing linguistic analyzes on corpus of the morphological study (graphic). We examine the intentional strategies adopted by the counterfeiter based on linguistic tools. To these morphological analyzes is added the computer-assisted analysis of almost all the names registered between 1990 and 2004 at the National Institute of Industrial Property. as part of a research agreement.
Authors and Affiliations
Hazzab Djelloul, Arrar Nabila
Keywords
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