THE PHENOMENON OF UNCERTAINTY IN THE INNOVATIVE ACTIVITY OF TOURISM ENTITIES
Journal Title: Ринкова економіка: сучасна теорія і практика управління - Year 2016, Vol 15, Issue 3
Abstract
The article deals with the issues of uncertainty in the innovative activity of tourism subjects’ activity. Features of uncertainty have been discovered and investigated. The postulates of the research of financial and economic situations of uncertainty and risks in innovative processes, which are essential for the analysis of enterprises of tourist activity, are highlighted. The uncertainty has a complex heterogeneous nature, a developing structure, and axioms (postulates that seem obvious) of the economic theory of uncertainty that exists in the practice of investment design (where the level of uncertainty is much lower than in innovative projects), need additional explanations and methodological substantiation. The lack of such explanations and justifications could somehow be justified in the early stages of the emergence and development of the theory of uncertainty and risks in the economy. But now this shortcoming becomes one of the main obstacles to its further development in the context of Ukraine’s transition to an innovative way of development. If uncertainty is a virtual array of innovations, as opportunities and sources of development, then the chance is a form and, let’s shows it further, a means, a way to better realize these opportunities. If people’s activities in innovation processes can affect the relationship between spheres of necessity and chance, then this is done by managing uncertainties and risks.
Authors and Affiliations
E. Maslennikov, A. S. Belenkova
Keywords
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