THE PLACE OF MARKETING AUDIT IN THE COMPLEX SYSTEM OF AUDIT AT ENTERPRISES: A MODERN VIEW ON THE PROBLEM
Journal Title: Вісник соціально-економічних досліджень - Year 2015, Vol 1, Issue 56
Abstract
The article considers the reasons which necessitate the studying and practical application of marketing audit in modern conditions, analyses a lot of approaches of different authors to definition of the «marketing audit», which are generalized and systematized, considers interrelation of marketing audit with other types of audit of the enterprise, proposes the author’s view of marketing audit concept formation. Two groups of the principles of carrying out marketing audit on the basis of the offered definition were allocated and criteria’s for adoption of effective marketing decisions were defined.
Authors and Affiliations
Natalia Andryeyevа, Daria Zinkovskа
Keywords
Related Articles
- EP ID EP172815
- DOI -
- Views 102
- Downloads 0
Machine-building output production management
The article deals with the essence of machine-building output production management is considers. The volume and implementation of production plans at the largest machine-building enterprises in Kremenchuk are investigat...
Research of analytical indicators in the work practice of personnel departments
The article substantiates an implementation into HR-practice of modern efficiency indicators of human resources departments work, and analyzes how they affect at enterprise performance as a whole. The HR-analytics place...
EVOLUTION OF NATIONAL ECONOMIC SECURITY PARADIGM FOR NATIONAL SECURITY STRATEGIC ENSURING
The article discusses the development of national economic security in the interests of the national security strategic ensuring and forming of «national economic security» consensus definition. Methods of theoretical ge...
SOME ASPECTS OF EMPLOYMENT PROBLEMS INVESTIGATION UNDER THE CONDITIONS OF UKRAINE’S ECONOMY MARKET TRANSFORMATION
The most important factors affecting employment are summarized, and the most important current trends of the labor market development in Ukraine are identified in the article. Concrete dependences between employment rate...
THE INVESTMENT APPROACH TO ECONOMIC ANALYSIS AND MODERN KEYNESIANISM
The article considers the adequacy of different directions of neokeynesian theory to the tasks of scientific substantiation of the economic policy in Ukraine, which is aimed at overcoming the crisis. It is proved, that t...