THE POLISH NEWSPAPER MARKET IN 1989–2009
Journal Title: Rocznik Historii Prasy Polskiej - Year 2010, Vol 13, Issue 0
Abstract
The article presents changes that took place on the Polish newspaper market in 1989–2009. The most important include the takeover of a majority of Polish newspapers by global editors, the development of offensive marketing strategies (including price fights), mergers and closures of newspapers, and the simplification or even trivialization of media message, the result of which has been to increase the press’s dependence on advertisers. The number of newspapers decreased from 130 in 1990 to 48 in 2008
Authors and Affiliations
Ryszard Żabiński
Keywords
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