The Position of Tourism and Territorial Marketing in the Context of Paradigmatic Change to Tertiary Geography Education in Slovakia
Journal Title: GeoJournal of Tourism and Geosites - Year 2016, Vol 18, Issue 2
Abstract
In this paper we consider the position of tourism and territorial marketing in the context of paradigmatic change to tertiary Geography education in Slovakia. The theoretical framework of this paradigm is defined by the revised Bloom’s taxonomy, Tuning methodology and the Dublin descriptors reflected in the Slovak normative framework. In the second part, we use the specific example University of Prešov and the structure of its bachelor study programme in Geography and Applied Geoinformatics. We focus primarily on the curricular structure of the Tourism and Territorial Marketing module, which is made up of 15 study subjects with an aggregate of 55 credits. We demonstrate how the paradigm is implemented to ensure learning outcomes through the example of the Destination Marketing subject. We emphasize these learning outcomes: the knowledge, skills and competences which the student gains through successful completion of the course. We also consider the subject content. Our aim is to point out the advantages of the programme’s modular structure especially in terms of its professional profile and specific value for potential employers.
Authors and Affiliations
MATLOVIČ René, MATLOVIČOVÁ Kvetoslava
Keywords
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