THE PRESS RELEASE – THE MEDIA INSTRUMENT FOR INCREASING COMPETITIVENESS
Journal Title: Revista Tinerilor Economisti - Year 2007, Vol 1, Issue 8
Abstract
More and more companies use press releases to promote a new product or service or to announce a big project which can increase their competitiveness. Through this cheap instrument the actual organizations maintain themselves continuously active in the eyes of target groups. Writing good quality press releases requires experience and skill and knowing and respecting of some important rules.
Authors and Affiliations
Alina Catanet, Radu Catalina
Keywords
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