The price policy of trade companies and its conditions
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 1999, Vol 2, Issue 2
Abstract
The paper addresses a very important element of trade companies marketing, which is price policy. Examples of efficient use of a price as marketing instrument are given. The paper presents price links between a producer and trade and characteristics of price autonomy of trade companies in the situation when a final price is suggested, while fixing a final price "cost plus" or a price maximising trade benefits. All problems analysed prove that changes which took place and still are taking place in trade and the whole commodity turnover sphere modify a traditional notion of price policy in trade companies.
Authors and Affiliations
Jan Szumilak
Regression models of fertility and registered unemployment rates in the Wielkopolska region by districts in the years 1999–2015
The purpose of this study is to identify variations between fertility rates in correlation to registered unemployment rates of different districts in the Wielkopolska region and to provide the type, direction, and streng...
The role of the strategic analysis in the assessment of a tourist enterprise's operations
The article presents the role that the strategic analysis plays in the assessment of a tourist enterprise's operations. In order to achieve this objective the peculiarity of a tourist enterprise's operations is presented...
Development strategies in Poland in 1990–2030
This article presents a historical outline of the development of thought of national development strategy – within the EU association period and then with full membership of Poland in EU. The first part describes the sho...
CRM jako strategiczna determinanta rozwoju dealerów samochodów osobowych
W artykule zaprezentowano wyniki badań przeprowadzonych wśród autoryzowanych dealerów samochodów osobowych. Ukazano wyniki badań wskazujących, iż w przyszłości podejście CRM będzie miało coraz większe znaczenie w rozwoju...
Zmiana modelu biznesu wyzwaniem dla rad nadzorczych
Abstrakt: W artykule zaprezentowano problematykę nadzoru właścicielskiego w kontekście wyzwań stawianych przed zarządami i radą nadzorczą. Celem autora jest przedstawienie ewolucji postaw rad nadzorczych spółek sektora k...