The Problems of Social Responsibility of Marketing in Developed Countries with a Market Economy and in Ukraine in a Protracted Global Economic Crisis
Journal Title: Бізнес Інформ - Year 2013, Vol 1, Issue 0
Abstract
It was grounded the conclusion that the widely held concept socially responsible marketing, which is based on reliance only on the growth of awareness of owners of enterprises and social initiatives can not be realized. This concept is a consequence of the commitment of its sponsors the doctrine of neoliberalism. Leading role in the development of socially responsible marketing should play an effective government regulation and public organizations for the protection of consumer rights. Effectiveness of state regulation is highly dependent on the quality of the economic system, the development of democracy in the country.
Authors and Affiliations
Pyotr Orlov
Keywords
Related Articles
- EP ID EP146485
- DOI -
- Views 95
- Downloads 0
The Post-Global Security Space
The article is aimed to explore the threatening influence of the latest post-global phenomena and processes on the architectonics of security space of the global economic system. The article analyses the main measurement...
Directions of Improving the Efficiency of Management of the Marketing Activity of Enterprise
The article is aimed at research and development of both the scientific-theoretical foundations and the practical recommendations for improving the efficiency of the marketing activities of enterprises. The basic princip...
Generalization of the World Experience in Differentiation of Regions on Account of Innovation
One of the main strategic objectives of our State is to promote innovation, which should include development and launch of new products at the national market, development and introduction of new technologies, creation a...
Improving the Processes of Managing the Development Persistence of the Regional Economy by Using Neuro-Fuzzy Technology
The article is aimed to study the processes of managing the development persistence of the regional economy by using neuro-fuzzy technology. In the article the relevance of applying theoretical models and technologies of...
Methods of Evaluating the Efficiency of E-Business in Enterprises
The article is concerned with improvement of the methodology for evaluating the efficiency of e-business in enterprises. The existing scientific approaches to evaluation of efficiency of e-commerce have been analyzed. So...