THE PROMOTION OF THE ACCOUNTING SERVICES WITHIN THE LIMITS OF PROFESSIONAL ETHICS
Journal Title: Challenges of the Knowledge Society - Year 2016, Vol 6, Issue 0
Abstract
The marketing services involve using specific methods and techniques of marketing, adapted to the process of provision of services. Thus, the marketing services are focused on attract clients and establish preferential relations with customers and obtain their loyalty. In the case of accountants, the marketing must provide a description of the services offered by professional accountant, and the description must concords to reality. This paper aims to describe how accountants can promote their activity and, in the same time, to respect the ethical rules
Authors and Affiliations
Mihaela SUDACEVSCHI
Keywords
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