The Relationship between Conformity and Lifestyle with Impulsive Buying in College Students in Doing Online Shopping
Journal Title: International Journal of Social Science And Human Research - Year 2025, Vol 8, Issue 01
Abstract
The evolution of time and technological developments has changed the lifestyle of society in the performance of all activities. There is an impact on individuals that makes them unrealistic in thinking and making decisions related to lifestyle, because each individual will do various ways to meet all their needs. This study aims to identify whether students who tend to be more conformist in behavior and lifestyle have a higher tendency to make impulsive purchases when shopping online. The subjects of this study were 392 students domiciled in Surabaya City, East Java. The sampling technique used was random sampling. Data collection was carried out by filling out a scale with the help of Google Form which contains a measuring instrument created by the researcher. The measuring instruments in this study consisted of: (1) Impulse Buying Scale (15 items; α = 0.858), (2) Conformity Scale (13 items; α = 0.808), (3) Lifestyle Scale (22 items; α = 0.898). Data analysis was carried out using multiple linear regression analysis. The results of the study showed a significant positive relationship between conformity and lifestyle with impulsive buying. The higher the level of conformity and lifestyle, the higher the impulsive buying in students. However, there is no significant relationship between conformity and impulsive buying. On the contrary, there is a significant positive relationship between lifestyle and impulsive buying; the higher the lifestyle, the higher impulsive buying in students.
Authors and Affiliations
Josefin Gemilani Nalenan, Andik Matulessy, Amanda Pasca Rini
Keywords
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- EP ID EP756484
- DOI 10.47191/ijsshr/v8-i1-85
- Views 26
- Downloads 0
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