THE RELATIONSHIP BETWEEN EMPLOYEE SATISFACTION AND CUSTOMER RETENTION IN SOMALIA COMPANIES
Journal Title: Academic Research International - Year 2013, Vol 4, Issue 6
Abstract
This study was designed to investigate the relationship between Employee Satisfaction and Customer retention in Mogadishu. Emphasis was put on trying to establish the relationship between Employee Satisfaction and Customer retention in Mogadishu-Somalia. The study employed the use of both descriptive and correlation research design to establish the nature of the relationships. To analyze the data, the spearman correlation statistical tool was used with the aim of establishing the relationship between above mentioned variables. This formed the basis of the detailed analysis, conclusions and recommendations. The findings revealed the existence statistically significant has a positive relationship between Employee Satisfaction and Customer retention, the study also indicate that there is a statistically significant weak positive relationship between Employee Satisfaction and Customer retention. On the basis of the findings, the researchers made the following conclusions. Telecommunication companies should provide good Employee Satisfaction that will improve performance of employee. Telecommunication companies should give care the customer retention that based on their system of their promotion to better satisfactory. Telecommunication companies should promote their employee satisfaction in order to satisfy it. Finally, telecommunication companies should not supposed only think about resource or money but take into account that there are other factors that can effects their employee satisfaction.
Authors and Affiliations
Ali Mohamed, Abukar Omar, Ilyas Shiekh Ahmed Ibrahim
Keywords
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