The Relationship between Parasocial breakup and Investor Behaviours
Journal Title: International Journal of Academic Research in Accounting, Finance and Management Sciences - Year 2017, Vol 7, Issue 3
Abstract
Parasocial breakup is concerning with the ending of psychological or emotional relationship between viewers and the TV persona/personae. The purpose of study is to investigate the effect of parasocial breakups on the investor behaviours in Turkish stock market. We use regression and transfer function analysis to examine the effect of mood on stock demands. Findings show that the negative mood increases the demand for stocks by domestic investors. The main contribution of paper is to capture the effect of parasocial breakup on stock demands outside the US by taking into consideration the types of the series and TV channels. As a result of the analysis, the effect on stock demands varies by the types of the TV series and the TV channels. The findings of this paper may have a practical implication for diligent investors in Turkey as an emerging market. Investors can use the TV series finales in order to predict the stock market performance in Turkey.
Authors and Affiliations
İbrahim Bozkurt, Mercan Hatipoglu
Keywords
Related Articles
- EP ID EP287420
- DOI -
- Views 124
- Downloads 0
Accounting Practices and Performance of Oil and Gas Industry (Upstream Sector) in Nigeria. An Empirical Analysis
This research work seeks to examine the extent to which Accounting practices affect the profitability of Oil and Gas companies in Nigeria, particularly those in the upstream sector. The specific objectives were: to deter...
To Assess the Impact of Social Media Marketing on Consumer Perception
As the fast growing adoption of social media technology, provide the different new ways of marketing a product. Now internet as well as social media has taken the status of backbone of every firm growth and this technolo...
Indonesia’s Participation in ASEAN Audit Regulators Group (AARG): Efficiency-driven or Institutional Pressure?
This paper takes institutional theory perspective to discuss the efforts being undertaken by regulators and accounting profession in Indonesia to strengthen its audit quality (AQ). The question being asked is whether Ind...
The Role of the Audit Committee in Corporate Governance and the Influence of the Exchange Rates
The corporate governance as environment/framework in which it evolves the audit function, was analyzed from the conceptual point of view starting from the unanimous definition that was found in the OECD principles and co...
Paradigms of the Concepts and Principles Substantiating the Elaboration and Presentation of the Financial Reporting Situations