The Relationship Between Social Experiment Video of âCatcallingâ in YouTube and Multimodal Analysis
Journal Title: MEDIOVA : Journal of Islamic Media Studies - Year 2021, Vol 1, Issue 2
Abstract
The existence of language in society helped us minimize misunderstanding on the interpretation of meaning as humans. The different style of language makes human understand the meaning in different ways. A multimodal anlaysis described the language from various viewpoints because the relations in multimodal aspects symmetrically form a meaning. This study showed the social problem that occurs in society is called catcalling. Catcalling is a form of sexual harassment described as giving verbal or nonverbal sexual attention by strangers on the street or in public places. This study analyzed catcalling on social experiment video in YouTube Channel by Rob Bliss using multimodal analysis. This study focused on how the semiotic systems interpret the catcalling meaning in the social experiment video and explain how catcalling is considered as sexual harassment in multimodal viewpoints. This study used descriptive quantitative as a research method. The data will be processed through ELAN (EUDICO Linguistic Annotator) Version 5.9. This study found the verbal and nonverbal language in the social experiment video. Meanwhile, multimodal analysis by Michele Anstey and Geoff Bull demonstrated three semiotic systems contained in the social experiment video: 1) Linguistic, 2) Visual, and 3) Gestural. The theory explains that multimodal can be used as an analysis media focused on text, images, and video analysis. This study tries to provide an explanation for the understanding of meaning extensively with the existence of more than one semiotic system found in the social experiment video. Following this study, catcalling can be seen from various existing viewpoints, not only by women but also by men as the perpetrators of catcalling.
Authors and Affiliations
Indah Yuliyani,
Keywords
Related Articles
- EP ID EP720134
- DOI -
- Views 38
- Downloads 0
ANALISIS SEMIOTIKA DALAM PESAN MORAL FILM THE EAST
Abstract : The East film is set in 1946 when the Netherlands entered the Indonesian national revolution period. A young soldier named Johan was fascinated by Army captain Raymond Westerling who led a counter-insurgency o...
PENERAPAN MODEL PEMBELAJARAN EXPERIENTIAL LEARNING PADA MATA PELAJARAN OTOMATISASI TATA KELOLA SARANA DAN PRASARANA KELAS XI SMK NEGERI 1 PANGKALANBARU
One of the objectives of the Office Governance Automation skill competency is to create a workforce who is able to apply their knowledge and skills in the field of office administration automation. Learning in productive...
The Symbol of the Spider in Spider-Man Film: Cultural Implications and Ideological Dimensions
 Considering their specific form, comics are types of visual art and culture that transmit a message in a more straightforward and impressive way than other types of art. For instance, films that include comics ofte...
PERSEPSI REMAJA TERHADAP SEXTING DI MEDIA SOSIAL
This article aims to discuss about sexting, which is a social phenomenon that is currently happening, especially among teenagers. Sexting activity is a method of interaction through social networks in adolescents that is...
The Analysis of Impoliteness Strategies on Ice Cube's Songs
This study analyzes impoliteness strategies, specifically identifying the types and functions of impoliteness strategies contained in the lyrics of rap songs from Ice Cube. The total rap songs used in this study amounted...