The Relationship Between Social Experiment Video of ‘Catcalling’ in YouTube and Multimodal Analysis
Journal Title: MEDIOVA : Journal of Islamic Media Studies - Year 2021, Vol 1, Issue 2
Abstract
The existence of language in society helped us minimize misunderstanding on the interpretation of meaning as humans. The different style of language makes human understand the meaning in different ways. A multimodal anlaysis described the language from various viewpoints because the relations in multimodal aspects symmetrically form a meaning. This study showed the social problem that occurs in society is called catcalling. Catcalling is a form of sexual harassment described as giving verbal or nonverbal sexual attention by strangers on the street or in public places. This study analyzed catcalling on social experiment video in YouTube Channel by Rob Bliss using multimodal analysis. This study focused on how the semiotic systems interpret the catcalling meaning in the social experiment video and explain how catcalling is considered as sexual harassment in multimodal viewpoints. This study used descriptive quantitative as a research method. The data will be processed through ELAN (EUDICO Linguistic Annotator) Version 5.9. This study found the verbal and nonverbal language in the social experiment video. Meanwhile, multimodal analysis by Michele Anstey and Geoff Bull demonstrated three semiotic systems contained in the social experiment video: 1) Linguistic, 2) Visual, and 3) Gestural. The theory explains that multimodal can be used as an analysis media focused on text, images, and video analysis. This study tries to provide an explanation for the understanding of meaning extensively with the existence of more than one semiotic system found in the social experiment video. Following this study, catcalling can be seen from various existing viewpoints, not only by women but also by men as the perpetrators of catcalling.
Authors and Affiliations
Indah Yuliyani
Keywords
Related Articles
- EP ID EP720146
- DOI -
- Views 34
- Downloads 0
PERAN GURU DALAM MEMBERI PERLINDUNGAN TERHADAP ANAK (PERSEFEKTIF KEBIJAKAN HUKUM NARKOBA)
This paper aims to describe the role of teachers in providing protection to children from the point of view of drug law policy by formulating the problem of how the protection is by teachers children who abuse drugs. Thi...
PERAN MEDIA DALAM PERKEMBANGAN MASYARAKAT ISLAM ANTI NARKOBA
Artikel ini ditulis sebagai catatan awal tentang bagaimana perkembangan masyarakat Islam anti narkoba. Indonesia merupakan negara yang mayoritasnya beragama Islam. Islam adalah agama wahyu, dalil yang mengatur mengenai k...
THE TRUTH RELATIONS IN THE MAIN CHARACTER’S ENTAILMENT SENTENCES IN MURDER ON THE ORIENT EXPRESS MOVIE
This study analyzed entailment of the main character’s sentences in Murder on The Orient Express movie in the semantics field. The purpose of this study is to explain the truth in the sentence uttered by the main charac...
DEMONSTRATIVE REFERENCE ANALYSIS IN THE JAKARTA POST HEALTH NEWS OCTOBER 2020 EDITION
Demonstrative reference is required to conduct a well-written text. Because it performs a specific function, such as referring to items in the text or signal specificity, etc., it must be clear to avoid misinterpretatio...
ASIMILASI ANTARA KETURUNAN ARAB DENGAN ORANG MELAYU DI KELURAHAN TANJUNG KECAMATAN MUNTOK
This study analyzes the assimilation that occurs between the Arab descendants and the Malays in Tanjung Sub-District, Muntok District, West Bangka. The method of this study was a descriptive qualitative method. The resul...