THE ROLE OF A SPOKESPERSON IN BUILDING THE UNIVERSITY IMAGE BASED ON THE EXAMPLE OF ADAM MICKIEWICZ UNIVERSITY IN POZNAŃ
Journal Title: Megatrendy a médiá - Year 2016, Vol 3, Issue 1
Abstract
The thesis of the article comes down to the statement about a justified need to create the reality with the participation of the spokesperson of a public university in the media. The author of the publication has indicated the tasks of such a person, presented operational procedures in the field of media relations binding at Adam Mickiewicz University in Poznań and also the methods and tools of work of a person in charge of contacts with the mass media. She has also referred to selected forms of cooperation with journalists (press conferences, press releases, informal meetings, etc.).
Authors and Affiliations
Dominka Narożna
Keywords
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- EP ID EP169590
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