The Role of Celebrity Worship in Increasing Cyber-Aggression: Analysis of Early Adult BTS Fans in X (Twitter)
Journal Title: International Journal of Social Science Humanity & Management Research - Year 2024, Vol 3, Issue 7
Abstract
K-pop fans often display cyber-aggression behavior with the fan war phenomenon. Cyber-aggression is an individual's aggressive behavior on the internet that is driven by anger and hostility. Aspects of cyber-aggression are impulsive-appetitive aggression, impulsive-aversive aggression, controlled-appetitive aggression, and controlled-aversive aggression. One of the factors causing cyber-aggression is celebrity worship. Celebrity worship is an abnormal phenomenon where individuals are obsessed with one or more celebrities. The dimensions of celebrity worship include entertainment-social, intense-personal, and borderline pathological. This research aims to find out how much influence celebrity worship has on cyber-aggression among BTS fans in early adulthood on platform X (Twitter). This research uses quantitative methods. The population in this study is BTS fans. The sample in this study were BTS fans using X (Twitter) with an age range of 18-25 years. The sampling technique used in this research is the accidental sampling technique. The scales used in this research are the Celebrity Attitude Scale (CAS) and the Cyber-Aggression Typology Questionnaire (CATQ). The research results show the influence of celebrity worship on cyber-aggression among early adult BTS fans on the platform It is recommended for future researchers to add variables or use other research methods.
Authors and Affiliations
Daryndra Wishnu Wardhana, Gisella Arnis Grafiyana, Tri Na’imah, Fatin Rohmah Nur Wahidah
Keywords
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- EP ID EP742758
- DOI 10.58806/ijsshmr.2024.v3i7n16
- Views 22
- Downloads 0
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