The Role of Customer Experience, Switching Barriers and Consumer Satisfaction in Improving Repurchase Decisions in Retail SMEs
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 08
Abstract
This paper aims to examine and analyze the impact of customer experience, switching barriers and customer satisfaction on repeat purchase decisions in Balung Retail SMEs, Jember Regency. The population of this study were all retail buyers in Balung, Jember Regency. The number of samples was determined by 100 respondents with the condition that the respondents were people who had made purchases at retail. Validity test and reliability test were carried out to test the questionnaire used in the study. Hypothesis testing was carried out to answer the research hypothesis. The results of the study show that customer experience has a positive but not significant effect on repurchasing decisions at Retail MSMEs. Switching barriers have a positive and significant effect on repurchase decisions in Retail SMEs. Consumer satisfaction has a positive and significant effect on repurchasing decisions at Retail MSMEs.
Authors and Affiliations
Feti Fatimah, Wenny Murtalining Tyas, Nurul Qomariah
Keywords
Related Articles
- EP ID EP727285
- DOI 10.47191/jefms/v6-i8-23
- Views 46
- Downloads 0
Bridging Strategic Planning Dan Transformation on Performance: A Case of Dynamic Policies for the Covid-19 Pandemic
The Covid-19 pandemic affects all sectors of life. In order to face the pandemic, dynamic policies are crucial due to the acceleration of the pace of the covid-19. This study aims to analyse the effect of strategic plann...
The Effect of Work Motivation and Self-Directed Learning on Employee Performance With Work-Life Balance as an Intervening Variable (A Study On Employees Of PT. Propernas Griya Utama)
The role of employees as the backbone of a company has evolved into an asset rather than a financial burden. This research focuses on PT Propernas Griya Utama, which experienced a decline in performance during the COVID-...
Effect of Audit Fees, Auditor Competency, Professional Ethics and Professional Skepticism on Audit Quality
The phenomenon of client pressure on the behavior of accountants in Indonesia in producing quality audit results is interesting to study, especially in Java and Bali which can represent the condition of Indonesian econom...
The Adoption of IFRS and Earnings Quality of Financial Statements of Nigerian Breweries Plc: Generalised Linear Model Approach
The adoption of IFRS is expected to improve the earnings quality of firms that adopt them. It is against this background that this study investigated how the adoption of IFRS has affected earnings quality of Nigerian Bre...
CSR Shifting to HSR? A Critical Analysis of Future Trends
In the past few years a shift is seen in the use of Corporate Social Responsibility (CSR) to a Human Social Responsibility (HSR) approach. This is based on the idea that a business has its employees as a resource and not...