The Role of Customer Experience, Switching Barriers and Consumer Satisfaction in Improving Repurchase Decisions in Retail SMEs
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 08
Abstract
This paper aims to examine and analyze the impact of customer experience, switching barriers and customer satisfaction on repeat purchase decisions in Balung Retail SMEs, Jember Regency. The population of this study were all retail buyers in Balung, Jember Regency. The number of samples was determined by 100 respondents with the condition that the respondents were people who had made purchases at retail. Validity test and reliability test were carried out to test the questionnaire used in the study. Hypothesis testing was carried out to answer the research hypothesis. The results of the study show that customer experience has a positive but not significant effect on repurchasing decisions at Retail MSMEs. Switching barriers have a positive and significant effect on repurchase decisions in Retail SMEs. Consumer satisfaction has a positive and significant effect on repurchasing decisions at Retail MSMEs.
Authors and Affiliations
Feti Fatimah, Wenny Murtalining Tyas, Nurul Qomariah
Keywords
Related Articles
- EP ID EP727285
- DOI 10.47191/jefms/v6-i8-23
- Views 14
- Downloads 0
The Indigenous People’s Innovation Copyright and Legal Consequences: A case study of the plant chopper machine in Mulia Asih Farmer Group, Central Kalimantan, Indonesia
Agrotourism is a tourism activity that combines plantation or agricultural activities by offering unique experiences to visitors. Indonesia, which has natural resources in the plantation and agricultural sectors, provide...
Microprudential Policy in Maintaining Bank Stability
The purpose of this study was to determine the effect of microprudential policy as measured by liquidity risk (LDR), credit risk (NPF), market risk (NIM) and operational risk (BOPO) on the stability of state-owned banks...
Strategic Orientation, Innovation and Competitive Advantage of SMEs: A Case Study of Creative Industry in Central Java
This study aims to examine the relationship between strategic orientation, innovation, and competitive advantage in SMEs in Central Java. During the pandemic, market conditions were not stable enough but still urged SMEs...
The Effect of Perceived Quality and Brand Image on Brand Loyalty through Brand Trust as a Mediation Variable (Study of Samsung Smartphone Users in Semarang City)
The users of Smartphone Indonesia continue to increase every year. This causes the competition of business actors in the technology sector to increase, so that business actors in the technology sector must implement stra...
The Role of Good Corporate Governance and Financial Conditions in Encouraging Dividend Policy in Indonesian and Malaysian Companies
This study aims to examine and determine the effect of Good Corporate Governance that is independent commissioners, boards of commissioners and profitability on dividend policy in manufacturing sector companies listed on...