The Role of Customer Responsiveness in Improving the External Performance of an Agile Supply Chain
Journal Title: Polish Journal of Management Studies - Year 2019, Vol 19, Issue 2
Abstract
The supply chain agility has emerged as one of the key areas of supply chain research. Therefore, the main purpose of the current study is to examine the role of agile supply chain management in enhancing the external supply chain. In addition to that, the current study is also interested in examining the moderating role of customer responsiveness in the relationship between agile supply chain and external supply chain performance of Indonesian firms. The SEM-PLS is used to analyze the data collected by mean of an adopted questionnaire from operation managers of Indonesian firms. The findings of the study have provided support to the theoretical foundation of the currents study. The direct and indirect relation through structural equation modeling appears significant and positive. In author knowledge this is among the pioneering study on this issue and will provide the policy guideline for policy makers and future research endeavors on the issues related to agile supply chain, customer response and external supply chain performance.<br/><br/>
Authors and Affiliations
Kittisak Jermsittiparsert, Jutamat Sutduean, Thanaporn Sriyakul, Rachata Khumboon
Keywords
Related Articles
- EP ID EP599989
- DOI 10.17512/pjms.2019.19.2.17
- Views 61
- Downloads 0
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