The Role of Digital Entrepreneurial Strategy in the Digital Transformation of MSMEs during the Covid-19 Pandemic
Journal Title: Journal of Economics, Finance and Management Studies - Year 2022, Vol 5, Issue 09
Abstract
The purpose of this study is to develop a digital transformation model for MSMEs by analyzing absorptive capacity and digital entrepreneurial strategy in encouraging digital transformation in MSMEs. The research was conducted by taking a sample of 100 SMEs in Depok Sleman District. Sampling was done using simple random sampling method. The influence between variables was analyzed using a quantitative approach with WarpPLS as the chosen analysis tool. The results of the analysis show that the absorptive ability as the ability to absorb external knowledge to be processed into knowledge that is suitable for the organization, has an insignificant effect on digital transformation. Absorptive ability has a significant influence if it is through a digital entrepreneurship strategy. This finding shows that the knowledge developed by the organization is not able to encourage digital transformation in MSMEs. This knowledge becomes meaningful to encourage digital transformation if it is accompanied by ownership of a digital entrepreneurship strategy. This is because the digital entrepreneurship strategy is a strategy to achieve business goals by changing business activities and processes through the application of innovation, creativity and the use of digital technology. This means that the combination of knowledge that is built is adapted to the technological innovation capabilities of MSMEs as a strategy to adapt to the changes in the environment they are facing. This adaptability can drive the success of digital transformation in MSMEs
Authors and Affiliations
Ida Susi Dewanti, Didik Indarwanta, Indro Herry Mulyanto
Keywords
Related Articles
- EP ID EP720407
- DOI 10.47191/jefms/v5-i9-22
- Views 55
- Downloads 0
The Dynamics of SMEs Growth and Electronic Marketing Potential in Developing Economies: Evidence from the manufacturing firms in Tanzania
This study, investigated the impact of e-marketing practices on the performance of manufacturing Small and Medium Enterprises in Dar es Salaam, Tanzania. Through quantitative method, the survey research design was employ...
The Influence of Satisfaction on Service Quality and Intention to Recommend Mediated by Patient Loyalty
The purpose of this study is how the role of the Hospital as one of the health service facilities has a very strategic role in efforts to accelerate the improvement of the health of the Indonesian people. This strategic...
The Influence of Ethical Leadership and Spirituality on Performance with Motivation as a Mediating Variable (A Study at BSI Lampung Province, Indonesia)
This study examines the influence of ethical leadership, spirituality, and motivation on employee performance in the banking sector in Indonesia, with a focus on Bank Syariah Indonesia (BSI) in Lampung Province. The back...
THE RICO Act and THE MAGNITSKY Act - The Only Decision Against the Fight Against the Judges of the Mafia and the MAFIA IN THE COURT in Bulgaria , Supported by the European Commission - Claims to The EC and Bulgaria for 325 Billion Euros From US and other Companies
Lord prof PhD PhD Momtchil Dobrev-Halachev and Prof. Mariola Garibova-DObreva developed 2006 “Theory of degree of democracy” and “Theory of degree of justice / injustice /” based on their practice in court, prosecutor's...
The Influence of Independence and Understanding of Good Governance Auditor Government on the Performance of Government Auditors (Case Study on BPK RI of West Java Province)
The purpose of this research is to ascertain how the performance of government auditors at BPK RI West Java Representative is impacted by their independence and knowledge of good governance. This study employed a quantit...