The Role of Digital Literature on The Sustainability of Clothing Traders in The Butung Market, Makassar City
Journal Title: International Journal of Humanities Education and Social Sciences - Year 2022, Vol 2, Issue 1
Abstract
With the restrictions on community activities outside the home many people are affected, one of which is clothing traders who are in the Butung market in Makassar. Where the market is vulnerable to the potential risk of spreading COVID-19 so that some consumers decide to shop online so that buying and selling activities in the market do not run smoothly, different market conditions due to reduced visitors so that traders experience a decrease in income which will certainly affect business continuity. This study uses qualitative research using a phenomenological approach. In this study the data used were obtained from observation, in-depth interviews, and documentation, the results of the data findings were analyzed using eidetic reduction. The results show that (1) Digital literacy owned by clothing traders in the Makassar Butung market by finding the advantages of using digital media in marketing has felt the convenience provided, and is a new opportunity to increase the number of sales that do not only focus on direct sales. (offline) but also online sales. (2) Clothing traders in the Makassar Butung market who do marketing through social media have also imposed separate rules and carried out evaluations to minimize all the shortcomings that exist in marketing through their social media. (3) Utilization of social media as a support for business sustainability by providing convenience in the promotion and buying and selling process carried out by clothing traders in the Makassar Butung market who use social media to market their products and can minimize costs. (4) Clothing traders in the Makassar Butung market adapt to current technological developments in their business in the form of using social media to support the sustainability of their business and can also browse information to find what trends are now developing and can then be applied in their business.
Authors and Affiliations
Nurfadilah Karim, Agung Winarno, Ely Siswanto
Keywords
Related Articles
- EP ID EP718229
- DOI -
- Views 45
- Downloads 0
Analysis Of The Effect Of Work Value, Morale, And Mastery Of Information Technology On The Performance Of State Junior High School Teachers In Mojokerto Regency East Java
Work values, mastery of information technology, and high morale are a unit that will shape teacher performance, where teachers are required to have a set of competencies that they must have in carrying out their professi...
Internal Quality Assurance Management To Improve Graduate Absorption
This research is motivated by the inability of Vocational School to guarantee the academic quality of its graduates according to the National Education Standards). The method used in this research is a case study method...
Virtual Ethnography of “Padang Halal Tourism”: A Case study on City Branding
The use of website and social media in government digital marketing has not yet properly known by tourist and potential investors. Mostly the information received was obtained from those who have been into the city, soc...
Financial Literacy and Demographics on Financial Behavior of Malang State Polytechnic Students
The purpose of this research is to analyze (1) the influence of financial literacy on financial behavior (2) the effect of gender on financial behavior (3) the effect of age on financial behavior (4) the effect of acade...
Effectiveness of Self-Technic Behavior Group Counseling Management of Reducing Nomophobia
This study aimed to determine the effectiveness of group counseling behavior self-management techniques to reduce nomophobia in MAN 03 Bener Meriah students. This research was a quasi-experimental quantitative study wit...