The Role of Digital Literature on The Sustainability of Clothing Traders in The Butung Market, Makassar City
Journal Title: International Journal of Humanities Education and Social Sciences - Year 2022, Vol 2, Issue 1
Abstract
With the restrictions on community activities outside the home many people are affected, one of which is clothing traders who are in the Butung market in Makassar. Where the market is vulnerable to the potential risk of spreading COVID-19 so that some consumers decide to shop online so that buying and selling activities in the market do not run smoothly, different market conditions due to reduced visitors so that traders experience a decrease in income which will certainly affect business continuity. This study uses qualitative research using a phenomenological approach. In this study the data used were obtained from observation, in-depth interviews, and documentation, the results of the data findings were analyzed using eidetic reduction. The results show that (1) Digital literacy owned by clothing traders in the Makassar Butung market by finding the advantages of using digital media in marketing has felt the convenience provided, and is a new opportunity to increase the number of sales that do not only focus on direct sales. (offline) but also online sales. (2) Clothing traders in the Makassar Butung market who do marketing through social media have also imposed separate rules and carried out evaluations to minimize all the shortcomings that exist in marketing through their social media. (3) Utilization of social media as a support for business sustainability by providing convenience in the promotion and buying and selling process carried out by clothing traders in the Makassar Butung market who use social media to market their products and can minimize costs. (4) Clothing traders in the Makassar Butung market adapt to current technological developments in their business in the form of using social media to support the sustainability of their business and can also browse information to find what trends are now developing and can then be applied in their business.
Authors and Affiliations
Nurfadilah Karim, Agung Winarno, Ely Siswanto
Keywords
Related Articles
- EP ID EP718229
- DOI -
- Views 23
- Downloads 0
The Meaning of Implementation of Pancasila Economic Education for the People of Kota Probolinggo
This research is motivated by phenomena that occur in society where economics is taught and developed in a capitalist economics society that is not following the ideology of the Pancasila nation. Pancasila, which is a mo...
Study of Value Co-Creation, In Pergiramerame Tour & Travel Service Development Strategy Using the Dart Model
One of the most effective digital marketing strategies today is co-creation marketing. Co-creation places consumers as parties who actively share to create value or products. This study aims to determine the form of val...
Indonesian Diplomacy in Resolving the Southern Thailand Conflict in Maintaining Regional Security Stability
This article tries to see the role of Indonesian diplomacy in resolving the South Thailand conflict. This article describes the efforts made by Indonesia to maintain security and stability in the Southeast Asian region....
Curriculum Development To Improve Arabic Language Skill In The Institute Of Umul Qro Al-Islam (IUQI), Bogor And The Islamic Religious Institute Of Sahid (INAIS) Bogor
Curriculum is the core of the field of education and has an influence on all educational activities. Given the importance of curriculum in education and human life, the preparation of curriculum can not be done careless...
The Influence Of The Quality Of Financial Reports Of The UMKM As well as prospects For The Implementation of SAK ETAP
This research is to test the influence of financial statements of UMKM on the level of credit received UMKM, as well as the prospects of the implementation of SAK Entities Without Public Accountability (SAK ETAP) in 2011...