The Role of Halal Awareness, Halal Labels and Halal Lifestyle on the Decision to Purchase a Product in the Millennial Generation Era with Religiosity as a Moderating Variable (Postgraduate Student Study of Uin Maulana Malik Ibrahim Malang)
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 10
Abstract
This study aims to analyze the role of Halal Awareness, Halal Labels and Halal Lifestyle on the purchasing decision of a product in the millennial generation era with religiosity as a Moderation variable. This study aims to understand the factors that drive the millennial generation in purchasing decisions for a product, with a focus on how Religiosity can moderate Halal Awareness, Halal Labels and Halal Lifestyle in influencing Purchasing Decisions in the millennial generation era. Data collection was carried out by distributing questionnaires aimed at Postgraduate Students of UIN Malang. The data was then processed using structural equation modeling (SEM), PLS-SEM method. The results of this study indicate that variables X1, X2, and X3 have a significant influence on purchasing decisions for a product. However, Religiosity as a moderation variable has not been able to moderate the variables of halal awareness and halal lifestyle
Authors and Affiliations
Savinatus Saroya , Nur Asnawi , Maretha Ika Prajnawati,
Keywords
Related Articles
- EP ID EP749057
- DOI 10.47191/jefms/v7-i10-30
- Views 35
- Downloads 1
The Influence of Financial Reporting Compliance, Apparatus Competence, and Internal Control Systems on Fraud Prevention in Village Fund Management (Study of Village Government in Sikka Regency)
This study aimed to examine and analyze the effect of financial reporting compliance, village apparatus competence, and internal control system on fraud prevention in village funds management of Sikka Regency. The study...
Effective Communication as a Tool for Achieving Organizational Goals and Objectives
Communication is a critical element of human behavior. In other words, it's an act by which one person gives to or receives information from another person that involves a person's needs, desire, knowledge, opinions, an...
The Influence of Service Quality and Brand Image on Customer Loyalty Mediated by Customer Satisfaction: in Indonesia Coal Mining Industry
Indonesia is one of the largest coal producers and exporters in the world. Since 2005, when it surpassed Australia's production, Indonesia has become the leading exporter of coal. Coal companies in Indonesia compete with...
The Influence of Quality of Work Life on Work Life Balance Which is Mediated by Job Stress, Job Satisfaction and Job Commitment (Study on Employees PT Nindya Karya Project Indonesia)
This research aims to analyze the influence of Quality of Work Life on Work Life Balance which is mediated by Job Stress, Job Satisfaction and Job Commitment (Study on Employees PT Nindya Karya Project Indonesia). The ty...
Determinant Factors on Audit Quality at the Inspectorate Office of South Sumatra Province
The expected objective of this research is to examine empirical evidence regarding the influence of independence, integrity, editor ethics, experience, and audit time limits on audit quality at the Inspectorate Office of...