The Role of Marketing Strategies in Hotels Booking Applied study In Amman five Stars Hotel
Journal Title: Advances in Social Sciences Research Journal - Year 2017, Vol 4, Issue 23
Abstract
This research aims to investigate the role of Marketing Strategies in Hotels Booking in Jordanian five stars hotels. That's where the population of the study includes all levels of managers that works on Jordanian five stars hotels in Amman and its count 14 hotel, (140) questionnaires distributed as a sample of the study, only (112) questionnaires returned, where they respond rate (80 %) from the total distributed questionnaires. The researcher used the descriptive study method; the data collected from the responses of the questionnaires were analyzed through Statistical Package for Social Sciences (SPSS).The study explored a number of important and significant results summarizing as follows: 1. The five-stars hotels must be applying various marketing strategies and choice the best one of these strategy that fit with their resources and environment 2. also they need to make a continuous training courses for the decision makers that shows the importance and benefits of understanding the marketing strategies and its effects on choosing the right marketing mix elements to deal with various crises in order to increase the volume of booking
Authors and Affiliations
Dr. Sameer M. Al-Jabaly
Keywords
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- EP ID EP330911
- DOI 10.14738/assrj.423.3913
- Views 66
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