The Role of Marketing Strategies in Hotels Booking Applied study In Amman five Stars Hotel
Journal Title: Advances in Social Sciences Research Journal - Year 2017, Vol 4, Issue 23
Abstract
This research aims to investigate the role of Marketing Strategies in Hotels Booking in Jordanian five stars hotels. That's where the population of the study includes all levels of managers that works on Jordanian five stars hotels in Amman and its count 14 hotel, (140) questionnaires distributed as a sample of the study, only (112) questionnaires returned, where they respond rate (80 %) from the total distributed questionnaires. The researcher used the descriptive study method; the data collected from the responses of the questionnaires were analyzed through Statistical Package for Social Sciences (SPSS).The study explored a number of important and significant results summarizing as follows: 1. The five-stars hotels must be applying various marketing strategies and choice the best one of these strategy that fit with their resources and environment 2. also they need to make a continuous training courses for the decision makers that shows the importance and benefits of understanding the marketing strategies and its effects on choosing the right marketing mix elements to deal with various crises in order to increase the volume of booking
Authors and Affiliations
Dr. Sameer M. Al-Jabaly
Keywords
Related Articles
- EP ID EP330911
- DOI 10.14738/assrj.423.3913
- Views 49
- Downloads 0
Framing Indigenous Leadership
The concept of framing is critical to the study of leadership and sensemaking across organizations. This paper examines framing from the unique military context of American Special Forces leading indigenous people of dev...
Public Perception The Impact Of People Activities in Sand And Stone Mining on Economy and Environment in Nulokla Village Jayapura
This research is aimed to determine the public perception towards the impact of people activities in sand and stone mining in Nolokla village, Jayapura, determine the people income levels of sand and stone mining in Nolo...
Modality-Resurgence of Musical Thinking
Paper focuses on the examination and interpretation of certain modal technologies in 20th century music creation. Author draws attention to new ways of musical-modal material selection within musical- theoretical interpr...
Challenges and opportunities for regional policy in Mexico
In Mexico, the regions have long been experiencing great economic and social disparities in terms of per capita income, family income, schooling, housing, social services, infrastructure, transportation; institutional de...
Millitating Factors On The Efficient Management Of Students’ Record Among Registry Staff In Academic Institutions (A Case Study Of Babcock University)
Management of students’ records is crucial to all universities as they rely on their information for future decision making and university growth; unfortunately in Nigerian universities today, it seems little or no atten...