The role of marketing strategy in the activity of domestic companies
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2018, Vol 11, Issue 11
Abstract
The subject of the study – methods and approaches to evaluation the impact of marketing strategy on the economic development of domestic enterprises. The purpose of the article is to analyze and define the role of marketing strategy in the business activity of enterprises under the current conditions of business environment and to describe the sequence of the process of forming a marketing strategy of the enterprise. Methodology of work – the provision of the theory of marketing and marketing activities of the enterprise, the problems of marketing strategies development and implementation of modern enterprises. The results of the work – in order to ensure the successful activity of the company, the necessity of developing a long–term plan of action aimed at achieving the mission of the organization focused on market needs and taking into account the market as the main factor of the environment was argued. The essence of the concept «marketing strategy» was defined and the sequence of the process of formation of marketing strategy at the enterprise was described. Conclusions – Marketing strategy is one of the marketing tools that should be aimed at achieving marketing goals by comparing the strengths and weaknesses of the internal environment with the opportunities and threats of the market. A well–chosen and effectively implemented strategy not only allows the company to achieve competitive advantages, but also satisfy the needs of the consumer. In this way marketing strategy plays an important economic role in the business activities of any company, as well as social.
Authors and Affiliations
А. V. SHEVCHENKO, А. R. VILENSKYI, L. S. PUSTOVOIT
Keywords
Related Articles
- EP ID EP447837
- DOI 10.5281/zenodo.2537303
- Views 68
- Downloads 0
Concept of the financing program of re–emigration social enterprises in Ukraine
The article assesses the impact of the general wage fund on GDP, proves the economic expediency of returning migrant workers to their homeland, elaborates the main provisions of the state social and economic program of s...
Transparency of management reporting as a basis for making effective decisions
The subject of the study is the peculiarities of the formation of managerial reporting of the enterprise and achieving its transparency for internal users of information. The purpose of the study is to reveal the role of...
Methodological approach to the study of the problem of management of the development of tourism entrepreneurship entities in the agrarian sector
The article defines the concepts of "development" and "development management". The deterrent causes in the development of tourism entrepreneurship entities are determined. The conceptual model of management of developme...
Modern state and estimation of economic principles of steady rural development: regional aspect
We considered the modern state and the estimation of economic constituent is carried out as a determinative of steady socio-economic development of rural territories of the Volyn region. The basic ways of further transfo...
Organizational and managerial relations as a development’s strategic resource
The results of the studying of social transformations of organizational and managerial relations are presented in the context a balance of strategy and tactics of processes of change search. The problems and the range of...