The role of media in the mechanism of the social amplification of risks

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The role of media in the mechanism of the social amplification of risks

Journal Title: Media i Społeczeństwo - Year 2015, Vol 2015, Issue 5

Abstract

This article examines one possible version of sociological interpretation of risk. Constructionist procedural approach to the description of social reality makes it possible to see the risk as a result of social activity. The account of the subjective assessment of risk in the complex with its objective/ expertise, allows to submit a more complete picture of the phenomenon and determine the most effective ways to overcome the negative effects of risk. Probabilistic risk analysis is supplemented by expert study of public perceptions of risk. The concept of "social amplification of risk” introduces a scheme of risk perception authority mediator / moderator who intervenes into the process between risky event and its consequences, and offers causal and temporal sequence in which they operates. The role of such moderator can play the media. The author explores the templates used by journalists to gain information about the situation in line with better risk perception of such information by the mass reader and viewer: "horror stories", an entertaining style of presenting information; avoiding scientific data; the own point of view of a journalist; the interaction between different media; the demand of proactive position of social institutions in providing information about risk; the influence of pressure groups; uncertainty and contradiction as a characteristic features of stories about risk.

Authors and Affiliations

Larysa Klymanska

Keywords

pojęcie społecznej amplifikacji ryzyka media jako pośrednik w społecznej percepcji ryzyka techniki dziennikarskie vs. mechanizm wzmacniania ryzyka

EP ID EP138269
DOI -
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