The Role of Public Relations on Company Image: Social Media as a Moderating Variable: A Case Study at the Applied Science Private University at Jordan
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2016, Vol 6, Issue 4
Abstract
The aim of this study is to clarify the role of Public Relations on Company Image and to find out the moderating role of Social Media between Public Relations and Company Image, where the study was applied to the employees.
Authors and Affiliations
Anas Y. Alhadid, Batool Ahmmad Qaddomi
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