THE ROLE OF THE AUDIENCE IN THE PROCESS OF DESIGNING DIGITAL SERVICES FOR MUSEUMS

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THE ROLE OF THE AUDIENCE IN THE PROCESS OF DESIGNING DIGITAL SERVICES FOR MUSEUMS

Journal Title: Muzealnictwo - Year 2016, Vol 57, Issue

Abstract

The article tackles the activities undertaken and commissioned by the National Institute for Museums and Public Collections (NIMOZ) with regard to defining the audience for museums’ online offer, and analysing their needs. In connection with the preparation of "E-museums – sharing museums’ collections", the national strategic project in the field of digitising and sharing the resources of museums, research on defining the needs of the museums’ audience was carried out, for the first time on such a large scale. The work included verifying literature, analysing the audience for online cultural offers, and individual workshops. Many activities used the service design methodology, since some of the effects of the project are services. In accordance with its founding principles, it is particularly important to recognise future users’ needs in order to prepare a solution which is both user-friendly and meets their expectations. The results of these activities will also be used by other cultural institutions in order to deepen their knowledge about their audience, and to provide new services or products.

Authors and Affiliations

Magdalena Laine-Zamojska, Agnieszka Mróz

Keywords

EP ID EP187046
DOI 10.5604/04641086.1216915
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