THE ROLE OF THE MASS MEDIA IN THE SYSTEM OF STRATEGIC COMMUNICATION DEVELOPMENT
Journal Title: «Вчені записки Таврійського національного університету імені В. І. Вернадського. Серія: Філологія. Соціальні комунікації» - Year 2018, Vol 29, Issue 2
Abstract
The article defined the role and place of the media in the system of strategic communications in Ukraine. The main and special principles of interaction between the National Guard of Ukraine with the mass media are analyzed. A common goal in interacting subjects is revealed. Forms of practical interaction between press services and the mass media have been established. The main forms of organization of interaction between the National Guard of Ukraine and the media, radio, TV companies and Internet publications have been studied.
Authors and Affiliations
О. А. Ільченко
Keywords
Related Articles
- EP ID EP503148
- DOI -
- Views 103
- Downloads 0
RECEPTION OF CREATIVITY J.M. COETZEE IN MODERN LITERARY CRITICISM
The article deals with the review of the oeuvre by Anglophone South-African writer J. M. Coetzee in present-day literary studies. The main tendencies and approaches in foreign and native literary critics are defined and...
THE IDEA-SEMANTIC FILLING OF COSSACK IMAGE IN IVAN NYZOVYI POETIC DEVELOPMENTS
The article contains information on the peculiarities of representation of Cossacks in civil and patriotic thematic area of Ivan Nyzovyi’s poetry. Series of images which are related with Cossacks and help to create a com...
FUNDAMENTAL OF SYNERGETICS AS APPLIED TO THE PARABLE DISCOURSE
The analysis of theself-organization mechanisms of the parable discourse as a system was initiated. The basic concepts of Synergetics are identified and highlighted. They are as follows: discourse self-organization, pola...
ОNOMATOPOETIC WORDS IN TURKISH LANGUAGE
In this article the peculiarities of Turkish onomatopoetic words are analyzed. Mostly, the attention is focused on the question of the classification, formation and translation of onomatopoietic vocabulary into the Ukrai...
POSITIONING STRATEGY IN THE GENRE OF UNIVERSITY PROSPECTUS (A CASE STUDY OF PROSPECTUSES OF BRITISH UNIVERSITIES)
The article presents the results of the communicative-pragmatic analysis of the genre “university prospectus”. In particular, attention is focused on studying the actualization of the positioning strategy and its communi...