The Roles of Behavioral Control and Trust toward Samsung Smartphone Purchase Decision (An Empirical Study in Management Department Student Halu Oleo University)
Journal Title: International Journal of Science and Research (IJSR) - Year 2015, Vol 4, Issue 2
Abstract
This study aims to identify the influence of behavioral control and trust toward decision making on Samsung Smartphone on Management Department Student. The approach of this study is survey using sample drawing techniques based on proportional Stratified Random Sampling. Thus the total sample in this study was fixed at 44. Method of data analysis used in this study namely Confirmatory Factor Analysis (CFA) and Multivariate regression. The results showed that the control behavioral had negative and insignificant influence on purchase decision. Then trust had positive influence and significant on purchase decision. Finally, behavioral control and trust simultaneous has significant effect on purchase decision. This means that the higher the behavioral control and trust in one product simultaneously can contribute significantly to increase the purchase decision.
Authors and Affiliations
Keywords
Related Articles
- EP ID EP356702
- DOI -
- Views 28
- Downloads 0
Enhancement of LVRT Capability of DFIG Wind Turbine by Using Advanced Control Strategy
In this paper, doubly fed induction generator (DFIG) based wind turbine (WT) low voltage ride through (LVRT) capability is enhanced by using advanced control strategy for the rotor side converter (RSC) and grid side conv...
Software Reliability Growth Model With Bug Cycle And Duplicate Detection Techniques
Software Reliability Growth Model With Bug Cycle And Duplicate Detection Techniques
Habitat Fragmentation Due to Encroachment (Road Construction) and its Impact on Biodiversity of Sariska
The Sariska tiger reserve in Aravallis has its own importance and specific characteristics endowed with unique biodiversity. In the present study an attempt has been made to ascertain status of plant and animal species w...
Intuitionistic Fuzzy Regular Generalized Semi Continuous Mappings
In this paper we introduce the concept intuitionistic fuzzy regular generalized semi continuous mappings and investigate some of their properties.
Automated Toll Gate System Using RFID and GSM Technology
ATCS is an Automated Toll Collection System used for collecting tax automatically. RFID cards simulate a credit card in a capacity and pattern, the tag usually contains an embedded microprocessor. Normally the Intelligen...