THE SEARCH OF SATISFACTION OF TOURISTS IN ORDER TO IMPROVE THE QUALITY OF MONTENEGRO TOURISM
Journal Title: UTMS Journal of Economics - Year 2012, Vol 3, Issue 2
Abstract
This paper is based on the survey that was conducted from June to September 2012 in Montenegro. The results of the survey are presented in public for the first time. The survey itself seeks to reach the expectation, needs and desires of tourists, to understand their attitudes and beliefs, as well as to highlight the main advantages and disadvantages of tourist offer in order to improve the quality of Montenegrin tourism and suggest the main marketing- management strategies for positioning of Montenegro as an attractive, unique, desired whole year destination with a recognizable image on global market.
Authors and Affiliations
Andela Jaksic Stojanovic
Keywords
Related Articles
- EP ID EP273905
- DOI -
- Views 120
- Downloads 0
THE ROLE OF CITIES IN PROTECTING ENVIRONMENTAL QUALITY
In addition to being characterised by the rapid population growth, the cities have long represented the centres of knowledge and the sources of growth and innovation, with unique cultural and architectural features, offe...
BUSINESS COMMUNICATION IN FUNCTION OF IMPROVING THE ORGANIZATIONAL CULTURE OF THE COMPANY
This paper presents an action research conducted in function of proving the connection between effective communication and organizational culture. Bearing in mind that we communicate daily wherever we are, including our...
PORTFOLIO OPTIMIZATION ON CROATIAN CAPITAL MARKET
Purpose of this paper was to research portfolio optimization problem on Croatian capital market using Markowitz theory. Research systematically investigated the selection of securities, and defined the importance of usin...
THE IMPACT OF A TAKEOVER BID ON THE CAPITAL MARKET EFFICIENCY
The impact of the announcement of a takeover bid has been widely tested in foreign literature. Therefore, the main goal of this paper is to research the impact of the announcement of a takeover bid on the share price mov...
THE APPLICABILITY OF THE EDMISTER MODEL FOR THE ASSESSMENT OF CREDIT RISK IN CROATIAN SMEs
In this paper the applicability of the Edmister model for the assessment of credit risk in small and medium sized enterprises (SMEs) was examined by testing the hypothesis that the Edmister model is applicable for predic...