The Selected Aspects of Strategic Management in the City Divided by the Border in the Context of the Development of the Cross-Border Market of Cultural Services
Journal Title: Polish Journal of Management Studies - Year 2019, Vol 19, Issue 1
Abstract
The article is of research nature. The analysis of strategic documents of the city of Cieszyn-Český Těšín divided by the state border, as well as individual in-depth interviews with the directors of all local government cultural institutions in this city allowed for the identification of opportunities for further development of the common Polish-Czech cross-border market of cultural services. The research conducted proves that despite the dynamically developing Polish-Czech cross-border cooperation in the field of culture, there are still no mentions in the strategic documents pointing directly to the need to intensify common Polish-Czech cultural activities, and thus indicating the need to develop the cross-border market of cultural services. Therefore, by following the interview results, actions in the area of strategic management were specified, which could significantly contribute to the so-called "blurring of the border" and the development of this market in the city of Cieszyn-Český Těšín. The recommendations may be useful not only for the authorities of the city of Cieszyn-Český Těšín, but also for decision-makers and cultural managers of other European cities in the Schengen area that are divided by the state border.<br/><br/>
Authors and Affiliations
Zdzisława Dacko-Pikiewicz
Keywords
Related Articles
- EP ID EP599944
- DOI 10.17512/pjms.2019.19.1.10
- Views 34
- Downloads 0
GAMIFICATION IN KNOWLEDGE MANAGEMENT: MOTIVATING FOR KNOWLEDGE SHARING
Effective knowledge management relies on successful knowledge sharing. One of the main barriers for knowledge sharing is the lack of employees’ motivation, whereas gamification is a proven means to induce intrinsic motiv...
FINANCIAL STRATEGY OF INSURANCE COMPANIES
The theoretical, methodological and practical aspects of formation and realization of financial strategy of insurance companies are considered in the article. The author defined intrinsic and organizational characteristi...
QUALITY ASSESSMENT OF SELECTED BOOKSELLING WEBSITES
The purpose of this article is to evaluate and select websites in Polish book sector with regard to quality measured by their usefulness for an individual client. First, the author has presented characteristics of the se...
BUSINESS ANALYTICS OF ENTERPRISES IN TERMS OF STRATEGY
The paper is devoted to the problem of strategic business analytics. The aim of the study is to show business analytics supporting the construction and development of the company development strategy. In order to achieve...
DEVELOPING MARKETING AND MANAGEMENT SKILLS USING SIMULATED ENTERPRISES AND FACILITATING THE TRANSITION FROM THEORY TO PRACTICE
The need for practical training of future graduates in conditions that are identical to those of their future jobs, with minimal costs, imposed the establishment of simulated enterprises in which they conduct similar act...