The Shift in Perception: Western Soap in the Indian Context
Journal Title: International Journal of English and Literature (IJEL) - Year 2017, Vol 7, Issue 4
Abstract
Serials are a major source of entertainment throughout the world and every country produces its own variety to satisfy its audiences. Same is the case in India, which produces heaps of television serials in its national as well as its various regional languages, for its own native audiences. These serials address to the highly emotional stratum of the audience, and are noted for its over-weighed melodrama. In this context, the western media texts play a very significant role in the audiences' perception. High technical and aesthetic quality of these texts makes it attractive to the audiences. Under such circumstances, the consumers for the western produced series are on the rise in the country. The new and younger generation is chiefly responsible for this new trend. The present research paper ensues into this shift in audiences' interest and the factors that pave way for this new trend to seep in.
Authors and Affiliations
N. Naveen Kumar, K. Sreena
Keywords
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