The Social Factors of Consumer Behaviorin the Higher Education Market
Journal Title: Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu - Year 2016, Vol 71, Issue 6
Abstract
What becomes relevant in the context of increasing market-orientedness among higher education institutions is the analysis of factors affecting consumer behaviors characteristic of prospective students. The paper is focused on the social determinants of students’ educational choices. These could include e.g. the influence of family or reference groups exerted through opinions or imitation. Another important motivation is the aspiration to build one’s social status on the prestige attributed to a particular higher education institution or to a specific profession.
Authors and Affiliations
Anna Matel
Keywords
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