THE SOURSERS OF ORIGIN OF INTERTEXTUALITY IN MODERN MASS-MEDIA VERBAL SPACE (based on Ukrainian and Russian texts)
Journal Title: Наукові записки Національного університету "Острозька академія" Серія "Філологія" - Year 2016, Vol 63, Issue 63
Abstract
In this article was analyzed intertextuality as important feature of verbal space of modern ukrainian mass media. Language of mass media is develops in two powerful directions: information and influence. For realization of informative function mass mediers uses, as a rule, words in direct meaning, avoiding of expressiveness, emotionality, of clear estimation. Realizing function of influence, a writer-journalist is appeals to various means of forming emotional-expressive estimation, description of depiction. In such case active expressive means becomes elements of intertextuality, texts-donors which are folklore, literary works, religious texts – the Bible (in the rst place), speeches of characters, lyrics and myths, advertising slogans and political slogans. Pretexts which were named provides wide imagery to the new texts of mass media, they realizes characteristic feature of the writer-journalist they represents estimation. Elements of intertextuality makes extra chic, forces to do appropriate actions of intertextuality for decoding of information, induce to dialogic – journalist and recipient step in dialog of intertextuality. Each writer (especially mass medier, whose principal audience is wide range of recipients) aspire to be over read and to be understand adequate. This aspiration called forth the main peculiarity of chose of donor-texts: for this are chosen absolute hits, bestsellers, famous products of folklore. Advertisements and slogans – are productive source of appearing of elements of intertextuality, but this is the most unsteady group, since as we think, advertisements, which stopped its active broadcast, cannot pretend to reproduce in consciousness of recipients political slogans (mainly pre-election), they became forgotten in time and goes down in history with the author, who was not elected, or his authoritative term is over.
Authors and Affiliations
О. А. Ільченко, Е. О. Ященко
Keywords
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