The Study about Customer Behavior on Traditional Transport: A Case of Vietnam
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 8
Abstract
This study deals with an analysis of factors affecting on behaviors of traditional taxi customers in Vietnam, on the basis of a survey conducted for 412 metered taxi service users chosen through the simple random sampling. Analysis statistics are EFA and multiple regression analysis. Results of the research reveals that the consumers recognize the social influence, Technology use, Price, Ease of use and Alternatives which are five major factors influencing on traditional taxi users. In addition, results regression analysis show that 52.5% of traditional taxi using in Vietnam is explained by the above factors. The key finding from this study will help traditional taxi firms to better understand their customers. They could use these data to increase competitiveness against app-based taxi such as Grab.
Authors and Affiliations
Chi Nguyen Thi Khanh, Nhung Nguyen Tuyet, Ngan Nguyen Thi Kim
Keywords
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- EP ID EP401134
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