THE STUDY ON THE STRATEGIES OF GUANGXI FANGCHENGGANG CAMELLIA INDUSTRY DEVELOPMENT
Journal Title: Malaysian E Commerce Journal (MECJ) - Year 2018, Vol 2, Issue 2
Abstract
Enjoy the "Camellia Queen", "plant Panda" reputation, not only have a high ornamental value, also have high economic value and of the special health care function, industry development prospects. In recent years, Guangxi Fangchenggang Camellia influence in the national tea market gradually. But compared with other domestic well-known brand of tea, Camellia industry development in Fangchenggang is still in the initial stage, the small scale of production, publicity is not in place, the relevant subject brand awareness is not strong, product quality is uneven, many problems such as lack of cultural heritage, which seriously restrict the further development of Fangchenggang Camellia industry. The article analyzes the development of Fangchenggang Camellia industry, further explores the main problems of development of Fangchenggang Camellia industry and puts forward the related improving strategies. The article thinks, to promote the steady development of Fangchenggang Camellia industry, local government should pay more attention to the healthy development of leading enterprises, promote the products of large-scale production. The government and local enterprises should jointly, to improve product standardization management, and ensure the quality of the products. In addition, we need to give full play to trade association role, pay attention to international exchange and cooperation of golden camellia culture, multi-pronged approach to broaden the product publicity channels, enhance the international competitiveness of products.
Authors and Affiliations
Biqing Li, Zhao Li
Keywords
Related Articles
- EP ID EP404582
- DOI 10.26480/mecj.02.2018.16.18
- Views 64
- Downloads 0
RESEARCH ON THE DOMESTIC AND FOREIGN POLICY AND MODEL OF TECHNICAL WORKERS' VOCATIONAL TRAINING
With the advent of the new era of industry, the global industry competition pattern is undergoing a major adjustment, the developed countries have implemented the "re-industrialization" strategy, high-quality workers can...
RESEARCH ON THE LOGISTICS AND DISTRIBUTION OF AGRICULTURAL PRODUCTS IN LIAOYANG
As the agricultural industry, has been an important symbol of national economic development, agricultural development also affects the economic development. In view of this, this paper elaborates the basic theories of ag...
THE DEVELOPMENT OF CORAK INSANG WEAVING CRAFT CREATIVE ECONOMY IN PONTIANAK CITY
The main purpose of Regional Featured Product Development Program of Corak Insang Weaving Craft in Pontianak City is to make corak insang weaving craft as regional featured product and becomes a potential subsector creat...
CHINA-MALAYSIA CULTURAL DIFFERENCES IN INTERNATIONAL BUSINESS RELATIONS
Malaysia has been the most outstanding country for its profitable development. Meanwhile, China is the largest trade partner of Malaysia (Statics Bureau of Malaysia). Therefore, this research employed qualitative study i...
RESEARCH ON THE COLD CHAIN LOGISTICS OF BACARDI
In recent years, with the development of China's economy, the living standards of the people have been continuously improved, and the demand for food quality and freshness has become higher and higher, especially for fre...