The Theoritical Framework On Factors Affecting Consumer Impulsive Buying Behaviour In Retail Environment
Journal Title: International Journal of Scientific Research and Management - Year 2015, Vol 3, Issue 3
Abstract
In modern era, the increase in personal disposable incomes and easy to get credit availability have madeimpulsive purchasing in retail environment a major leisure and lifestyle activity. Impulsive purchasebehavior is driven by hedonistic or pleasure seeking goals causes a co nsumer to experience desires forproducts. The purpose of this article is to justify factors affecting consumer impulsive purchase behavior inretail environment after performing theoretical analysis of impulsive purchase models. This article shows thevariou s frameworks for determining impulse buying behavior cues and reasons how the impulse buying willoccurs in individuals Research method ology used in the article is comparison analysis of scientific literatureand various case studies.
Authors and Affiliations
Mr . K. Balaji MBA
Keywords
Related Articles
- EP ID EP216187
- DOI -
- Views 68
- Downloads 0
A SYSTEM CAN FILTER THE UNWANTED MESSAGES FROM OSN WALLS
One fundamental issue in today On- line Social Networks (OSNs) is to give users the ability to control themessages posted on their own private space to avoid that unwanted content is displayed. Up to now OSNsprovide l...
A Well - Knit Agro Supply Chain As A Precursor To Growth And Development Of Horticulture
India loses a huge amount of horticulture produce every year specially fruits and vegetables. More 25 % ( Sri vastava and Kumar, 2010) horticulture produce goes to natural dustbin which is world’s highest spo...
Women Entreprenuership among the A O Women In Nagaland: Challenges And Struggles
In this article the challenges and the struggles faced by the Ao women in the process of becoming and being an entrepreneur will be discussed . Women entrepreneurship is gaining importance in India in the...
Exploring the possibility of Robots as Teachers
With the advent of Machine Learning, scientists and researchers around the globe are now getting closer to create machines t hat are as intelligent as human beings . As robot technologies develop, many res...
Buffer Overflow: Proof Of Concept Implementation
The Information security vulnerabilities have become a significant concern for the computer users. Buffer Overflows are responsible for many vulnerabilities in the operating system and the appli...