The Third Level of Relevance in Management Education: A Society-oriented Approach to Designing Management Programs
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 6
Abstract
This paper looks at the impact of national factors on management education. It examines the significance of the societal factors on the content of management education in a country. In this research, we build on a decade of survey data focusing on management education needs in Iran to conduct a longitudinal analysis. We then proceed to a cross-national analysis, comparing the results of our longitudinal analysis of the data from Iran with those of other surveys in three Western developed countries, i.e. Canada, the USA and UK. Through this study we find evidence that management education needs are contextually relevant and not ‘national context free’. Building on a comparative classification of management education approaches, we introduce three distinct categories: product-oriented approach, market-oriented approach, society-oriented approach. Derived from the specifications of the three approaches and based on our findings we outline implications for business schools when developing management programs. Our findings suggest the need of business schools to stress a society-oriented approach while designing and implementing management programs locally or globally.
Authors and Affiliations
Dr. Fariba Latifi, Dr. Isar Kiani
Keywords
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