The Understanding of Sales Promotions’ Influence on Food and Beverages Products in Malaysia
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 10
Abstract
The purpose of this research is to identify the relationship between the types of sales promotion in food and beverage products and the influences of sales promotion on customer’s decision making. The population of the research is made up of 150 respondents from Kuala Lumpur. The paper used convenience sampling for the selection of the respondents. Questionnaires were distributed to the respondents for statistical analysis through social media platform. The research utilized Statistical Package for the Social Sciences (SPSS) to analyze the data collected. The research revealed a number of findings including such as: Monetary promotions in food and beverage products have positive influences on customer’s decision making; Non-monetary promotions in food and beverage products have positive influences on customer’s decision making. Based on the findings, some conclusions were made most importantly to understand which sales promotion will bring more values and benefits.
Authors and Affiliations
Nurul Zarirah Nizam, Yusri Arshad, Siti Hindun Supaat
Keywords
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- EP ID EP574093
- DOI 10.6007/IJARBSS/v8-i10/5313
- Views 84
- Downloads 0
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