The Understanding of Sales Promotions’ Influence on Food and Beverages Products in Malaysia
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 10
Abstract
The purpose of this research is to identify the relationship between the types of sales promotion in food and beverage products and the influences of sales promotion on customer’s decision making. The population of the research is made up of 150 respondents from Kuala Lumpur. The paper used convenience sampling for the selection of the respondents. Questionnaires were distributed to the respondents for statistical analysis through social media platform. The research utilized Statistical Package for the Social Sciences (SPSS) to analyze the data collected. The research revealed a number of findings including such as: Monetary promotions in food and beverage products have positive influences on customer’s decision making; Non-monetary promotions in food and beverage products have positive influences on customer’s decision making. Based on the findings, some conclusions were made most importantly to understand which sales promotion will bring more values and benefits.
Authors and Affiliations
Nurul Zarirah Nizam, Yusri Arshad, Siti Hindun Supaat
Keywords
Related Articles
- EP ID EP574093
- DOI 10.6007/IJARBSS/v8-i10/5313
- Views 83
- Downloads 0
Readers’ Comprehension of the Translation of Words with Multiple Meanings in the Tafsir Pimpinan Ar-Rahman
Al-Qur'an that was revealed in Arabic also contains words with elements of mushtarak or words with more than one meaning. In this case, the translator needs to carefully select the most appropriate equivalence among othe...
The Leadership style among Football Coaches Leadership Style among Teachers in Hulu Langat District: The implications on National Football Development Program (NFDP) in Malaysia
This study aims to identify the leadership style of football coach among teachers in the Selangor Hulu Langat District. The research design is through the interview method. A total of 12 teachers that act as school footb...
Using Teaching Effectiveness Scale as Measurement for Quality Teaching
Teaching effectiveness among lecturers is an important factor to ensure high quality graduates are produced to meet the current demands of industries. Therefore, most universities in Malaysia have started to place emphas...
A Review Evolution Dominant Theories in Adaptation to Franchising System
The purpose behind this review is to review development, dominant theories in adaptation to franchising system . This review examined four theories related to franchising prospectively, namely resource scarcity theory ,...
The Relationship between Transformational Leadership and Overall School Effectiveness in Primary Schools, Selangor, Malaysia Based on Teachers Perception
The current study is an attempt to explore the relationship between transformational leadership and overall school effectiveness in primary schools, Selangor, Malaysia based on teachers? perception. This study utilized s...