The Understanding of Sales Promotions’ Influence on Food and Beverages Products in Malaysia
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 10
Abstract
The purpose of this research is to identify the relationship between the types of sales promotion in food and beverage products and the influences of sales promotion on customer’s decision making. The population of the research is made up of 150 respondents from Kuala Lumpur. The paper used convenience sampling for the selection of the respondents. Questionnaires were distributed to the respondents for statistical analysis through social media platform. The research utilized Statistical Package for the Social Sciences (SPSS) to analyze the data collected. The research revealed a number of findings including such as: Monetary promotions in food and beverage products have positive influences on customer’s decision making; Non-monetary promotions in food and beverage products have positive influences on customer’s decision making. Based on the findings, some conclusions were made most importantly to understand which sales promotion will bring more values and benefits.
Authors and Affiliations
Nurul Zarirah Nizam, Yusri Arshad, Siti Hindun Supaat
Keywords
Related Articles
- EP ID EP574093
- DOI 10.6007/IJARBSS/v8-i10/5313
- Views 61
- Downloads 0
Factors Influencing Selected Health Outcome among Patients Attending Universiti Teknologi MARA Medical Centre
There is an increasing attention in evaluating patient experiences during medical consultation as a measure of healthcare quality. The objective of this study was to evaluate the level of satisfaction, enablement and adh...
Post-Modernism Malay Theater Performance as the Medium of Political Commentary About Political Events Surrounding Contemporary Malay Community in Malaysia
This recent decade shows a very clear tendency among the national theater artists to display political events in the arts archive of post-modernism Malay theater. In line with the development and change of the political...
Holistic-textual Approach to Qur’anic Verses on Muslim-Jewish Relationship in the Qur’an
The Muslim-Jewish relationship is often associated with tension and antagonism. Authors from both sides who analyse the Sacred Texts on this issue demonstrate that antagonistic and unpleasant relationship between Muslims...
The Green Behavior Differences of Green Entrepreneur Intentions among Male and Female Students
Many businesses are concerned only by the benefits they gain, regardless of the threat posed to environmental sustainability. Entrepreneurial sustainability is one form of effort to reduce the impact of environmental dam...
The Attractiveness of National Dual Training System (NDTS) Graduates
In line with the government’s policy to improve and streamline skills training in the country, the government took the initiative to upgrade and develop the teaching and learning methods of the skills training system. On...