THE USEFULNESS OF FINANCIAL INFORMATION IN CAPITAL MARKETS INVESTMENT DECISION MAKING IN TANZANIA: A CASE OF IRINGA REGION
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 8
Abstract
The use of financial information in deciding to invest wisely is crucial in all undertakings of investment ventures. This article presents the research findings on the use of financial information in Tanzania a case of Iringa region. The intent of the study was to find out whether investors of stock exchange do consider financial information when deciding to invest. The study used mixed methodology of data collections strategies. However, questionnaire was the prominent collection strategy. The analysis of the findings used Descriptive methods. The study applied purposeful sampling methodology and the stratification of sample was in three categories: Small Investors (SI), Medium Investors (MI), and Large Investors (LI). The findings revealed three propositions: 1) That the use of financial information assimilated a direct relationship with the level of investment. 2) That small investors realized poor use of financial information compared to other groups of investors. 3) That large investors indicated that they were more sensitive to the use financial information when deciding to invest than other groups of investors. Generally, the findings reveal that only 12 percent of all investors use/consider financial information when deciding to invest.
Authors and Affiliations
DR. A. S. K NormanJoy
Keywords
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